英语翻译随着国际贸易和国际营销以及跨国公司等跨国商务运作的日益频繁,商务英语翻译作为一种交流手段和媒介在各个方面都起着至关重要的作用.同时商务英语是一门具有专门用途的英

英语翻译随着国际贸易和国际营销以及跨国公司等跨国商务运作的日益频繁,商务英语翻译作为一种交流手段和媒介在各个方面都起着至关重要的作用.同时商务英语是一门具有专门用途的英
英语翻译
随着国际贸易和国际营销以及跨国公司等跨国商务运作的日益频繁,商务英语翻译作为一种交流手段和媒介在各个方面都起着至关重要的作用.同时商务英语是一门具有专门用途的英语,它已经形成了自身的文体特征,它不仅要求选词恰当、精确、用语礼貌.而且还要求我们表意清晰,用词得当适宜,言语干练简洁明了.因此商务英语翻译必须具有一定的翻译技巧和专业知识,才能在日常商务交易中体现它的实用效果.
而在商务英语翻译中,生词显得尤为重要和突出,一个单词在不同的语境,不同的场合中所表达的意义也不尽相同,所以,在一些宣传语或者广告中只追求精致和内涵往往没有广而告之来的有意义,同样,一个生词对消费者的影响绝不仅仅是一笑置之,而是会影响其品牌倾向和购买决策等各个方面.
本文从阅读理解中词义的不同应用以及情景、语境的不同和风俗习惯的差异等多个角度出发,阐述并探讨了生词以及对词义的曲解会对消费者购买决策因素所产生的影响.

英语翻译随着国际贸易和国际营销以及跨国公司等跨国商务运作的日益频繁,商务英语翻译作为一种交流手段和媒介在各个方面都起着至关重要的作用.同时商务英语是一门具有专门用途的英
With international trade and international marketing and Multi-National Corporation and other transnational business operation of the increasingly frequent,business English translation as a means of communication and media plays an important role in all aspects of.At the same time,business English is a specialized use of English,it has formed its own stylistic features,it not only requires the proper choice of words,accurate,polite language.But also requires us to clear expression,words appropriate,clear and concise language skill.Business English translation must therefore have a certain translation skills and professional knowledge,to reflect its practical effect in daily business transactions.In Business English translation,vocabulary is particularly important and prominent,a word in different contexts,the expression of the different situations,the meaning is not the same,therefore,the pursuit of elegant and connotation in the language some publicity or advertising often don't advertise to meaningful,also,a word of consumers are not just laugh out of court,but will affect their brand preference and purchase decision etc..In this paper,from the point of view of the meaning of a word in reading comprehension of different applications and scenarios,different contexts and the differences in customs as the starting point,the paper discusses the new words and the effect of distortion of meaning will have on consumer purchase decision factors.希望对你有用!