英语翻译文与质长久以来,形式与内容始终都是贯穿视觉传达设计作品价值批评的一对重要范畴,外在视觉形式与内在意义传达之间应该保持一种什么样的谐调关系?这种关系应该依赖于视觉设

英语翻译文与质长久以来,形式与内容始终都是贯穿视觉传达设计作品价值批评的一对重要范畴,外在视觉形式与内在意义传达之间应该保持一种什么样的谐调关系?这种关系应该依赖于视觉设
英语翻译
文与质
长久以来,形式与内容始终都是贯穿视觉传达设计作品价值批评的一对重要范畴,外在视觉形式与内在意义传达之间应该保持一种什么样的谐调关系?这种关系应该依赖于视觉设计师的自我艺术思维和观念,还是基于视觉传达设计作品最根本的传播目的?
很显然,形式是设计作品不可回避的第一元素和要义,设计之所以能成为艺术的一份子,就在于它对形式的不懈探索和追求.现代主义设计先驱的荷兰风格派就是一个开始于形式探索的流派,他们追求几何形态与原色,试图用最简单的线条、色块等形式语言表现时代的特色和他们对于艺术的新思考.但这不代表形式就是艺术设计最至高无上的东西；相反,现代主义设计正是扬着“形式服从功能”的大旗彻底扫除古典主义、哥特式等一切反对工业化、反对机器的阻碍社会进步的势力的.
形式与内容真是一对冤家,他们矛与盾一般地融合在视觉传达设计作品之中,激励设计师们不断去重读、更新并强化他们的纠结关系.从本书所收录的设计作品中更可窥见一斑,无论是线条、色彩,还是材质、肌理,这些设计师们都尝试用创新的形式语言去表达或传统或新锐的价值观念,他们可能没有刻意去解读和表达形式与内容的关系,但他们在用作品告诉我们形式与内容如何在每一件艺术设计作品中独特融汇和个性化统一.
孔子云：质胜文则野,文胜质则史.文质彬彬,然后君子.这或许对于我们形成合宜的视觉传达设计伦理有一些启迪吧!

英语翻译文与质长久以来,形式与内容始终都是贯穿视觉传达设计作品价值批评的一对重要范畴,外在视觉形式与内在意义传达之间应该保持一种什么样的谐调关系?这种关系应该依赖于视觉设
Form and Substance
Form and substance have been two important concepts in axiological criticism of visual art and design. What interactions or synergy is there between the expression of outer visual form and the conveying of inner meaning? Shall such interactions come from the visual artist or designer’s personal notion of art, or shall it be based on the fundamental purpose of visual art and design?
Obviously, form is a primary element and critical aspect of design. Designing is deemed as a visual art owing to its constant pursuit of the form. The Dutch school of modernist design is originated from a group of artists known for their pioneering study of forms. They explored basic geometric shapes, primary colours and tried to express the substance of modernity and their new way of thinking towards art by the simplest form language of lines and colour lumps. However, this by no means suggests that form is the utmost value of design arts. On the contrary, modernist design arts have swept classicism and Gothic style or any other force that stands in the way of industrialization and resists machines or any kind of social progress under the banner of “form serves substance”.
Meanwhile, form and substance have been in a troubled marriage with each other. Being indispensable parts of visual art and design, they have inspired generations of design artists to revisit, renew and deepen their understanding of the complex interactions between the two. The design art works collected in this book provide examples of the use of lines and colours, media and texture. The designers tried novel forms to express their values and ideas, traditional and avant-garde. They may not have made particular efforts to elucidate the relationship between form and substance, but these works are definitely telling us how form and substance can be fused into the distinct style of each individual artwork.
Confucius said: “When substance overshadows form, it is churlish. When form overshadows substance, it is pedantry. Gentlemanliness can only be seen in a well-balanced mixture of both.” This may provide some insights into the fundamental values and proper ethics of visual arts and design.
注：
[1] “文”即形式form.“质”通常译作substance 或 essence.