英语翻译Yao Ming:NBA Giant Is Big in U.S.,Bigger in ChinaOn the court and off,Houston Rockets basketball star Yao Ming is a true giant.During his rookie year,the Chinese sensation created a stir in the NBA and across the globe.Battling both Shaq

英语翻译Yao Ming:NBA Giant Is Big in U.S.,Bigger in ChinaOn the court and off,Houston Rockets basketball star Yao Ming is a true giant.During his rookie year,the Chinese sensation created a stir in the NBA and across the globe.Battling both Shaq
英语翻译
Yao Ming:NBA Giant Is Big in U.S.,Bigger in China
On the court and off,Houston Rockets basketball star Yao Ming is a true giant.During his rookie year,the Chinese sensation created a stir in the NBA and across the globe.Battling both Shaq and the skeptics,the seven-foot-five-inch (226-centimeter) center displayed skills that silenced the critics and earned him a trip to the All-Star game.
While Yao could quickly become one of the league’s dominant players,his off-court impact is already colossal.At 22,he is a marketing megastar.Like Madonna or Elvis,Yao needs a first name-only reference-as sure a sign of superstardom as any.He’s come to symbolized the aspirations of a rapidly changing China-while undergoing some serious life changes of his own.The business that is the NBA is global,both on and off the court.This spring NBA teams included 65 international players from 34 countries and territories.The diverse product on the court helps attract new audiences around the world
And perhaps the most important foreign player to suit up is the Rockets’ Yao.To understand why,one only need look to China’s 1.3 billion residents—and potential basketball fans.
Two other members of the Chinese National Team play in the NBA.Wang Zhizhi plays for the Los Angeles Clippers,while Mengke Bateers suits up for San Antonio Spurs.But Yao is in a class all his own.The National Team star is a towering hero in China and elsewhere in Asia.
Yao has made the NBA a hot proposition in the emerging markets of the Far East.That means major league business opportunities.And Yao may be the ultimate marketing tool for the rapidly growing Chinese market.As China’s economy continues to grow larger and more global,multinational companies continue to compete for pieces of the country’s enormous consumer market.
Within China,Yao appears ever present,a marketing icon ready to connect China with global markets.

英语翻译Yao Ming:NBA Giant Is Big in U.S.,Bigger in ChinaOn the court and off,Houston Rockets basketball star Yao Ming is a true giant.During his rookie year,the Chinese sensation created a stir in the NBA and across the globe.Battling both Shaq
姚明：NBA的巨人在美国大,在中国更大
在赛场内外,休斯顿火箭篮球明星姚明是一个真正的巨人.在他的新秀年,我国创造了轰动感觉在NBA和世界各地.沙克和作战都持怀疑态度,7英尺5英寸（226厘米）中心屏幕显示,压制批评,并获得他的全明星赛之旅技能.
虽然姚明可能很快成为联盟的主要球员,他在场外的影响已经是一个巨大的.在22,他是一个营销巨星.麦当娜和猫王一样,姚明需要一个名字,确定无疑的任何迹象的巨星仅参考.他来象征着一个迅速变化的中国的愿望,虽然经历了一些他自己的重大生活变化.该业务是NBA是全球性的,无论在场内还是场外.今年春天,65支NBA球队,包括来自34个国家和地区的国际球员.法庭上的多样化的产品有助于吸引世界各地的新观众
也许最重要的外籍球员,以配合行动是火箭队的姚明.为了理解为什么,人们只需要看看中国13亿居民和潜在的篮球迷.
两名中国国家队出现在NBA赛场的其他成员.汪之脂次,为洛杉矶快船队,而巴特尔Bateers适合为圣安东尼奥马刺.但是姚明在类是他自己.全国明星队在中国是一个高耸的英雄和亚洲其他地区.
姚明已经在NBA取得了远东新兴市场的热点命题.这意味着大联盟的商业机会.和姚明可能是迅速发展的中国市场最终的营销工具.随着中国经济的持续增长更大,更全球化,跨国公司继续争夺该国巨大的消费市场件.
内的中国,姚明似乎无处不在,营销图标可以连接中国与全球市场.